We are trying to answer every question about life supporting gear. Mostly climbing focused, HowNOT2 has a broad niche across all disciplines that trust gear with their life as we are the only channel break testing the gear AND in an entertaining way. To make this viable, our income source is selling everyone else's gear, not doing what many YouTubers do, trying to make and sell their own gear/merch. We have 300k+ subs on youtube, 170k+ IG following and a 22k person email list. We post 1 reel/short a day and 1 long episode a week.