Bucketsquad is the video and ecommerce business founded and led by YouTube’s largest basketball creator, Jesser (19M subscribers, 2x Streamy Sports Creator of the Year). The company operates Jesser’s YouTube channels and his sports and streetwear brand, and plans to continue expanding into other video, consumer product, subscription and licensing businesses. In 3 years the company has grown to a team of 40 with 8-figure revenues on strong double-digit margins and 100% year on year growth.